I don’t like long sales pages.

They are lame, sleazy, usually contain no contact information, no way to interact with the page, contain fine print with “earnings disclaimers”, they are a site with only ONE single page, most sell lame products for high prices, and they ONLY serve to take your money or email address.

Long sales pages are also synonymous with the snake oil salesmen of the internet.

If you don’t know what a long sales page is then Click Here You Idiot! ;)

Long Sales Pages Don’t Really Work

I don’t believe the long sales page works for doing business online. Just go buy something on the web, I’m guessing 99% of services, sites, and products sold on the internet DON’T use a long sales page.

When google releases a new product they don’t use a long sales page, when I signed up for twitter I didn’t have to scroll 15 times to read their sales page, flickr isn’t a single sales page, amazon.com seems to be more than a one page site that asks for my money before seeing the other pages, and on and on.

If long sales pages work so well why do so few companies use them?

Now certainly you can point out a few people doing well with long sales pages, and most of the time they are telling you how to get rich making more long sales pages.

The funniest one is happening right now. There is a “product launch” that is teaching you how to do “product launches”. LOL. Of course the product launch is done with a long sales page (not an affiliate link and don’t buy that nonsense).

But wait, you can still point out people making good money with long sales pages. Me too!

I’m not saying no one has ever made money with long sales pages, however I can point you to 10 people (or more) making money with real websites for every one person making money with a long sales page.

That is hardly any evidence that “long sales pages work”.

Long Sales Pages Do Work For Something

And that is filtering the smart people from the suckers.

(Most) Sleazy marketers are fishing for suckers and the long sales page is their net.

Sales pages put off most normal people because most normal people know that you don’t buy something from a one web page site with no contact information and sounds too good to be true. However gullible people don’t know this.

A long sales page is basically a funnel for gullible people.

If you are gullible enough to give your money to a one web page site that makes ridiculous claims then GREAT for the person who owns the page, they’ve got someone who will buy from a nonsense one page web site.

What next? They keep sending the person to one page websites they own and friends own.

Do people care if you hate the sales techniques?

Apparently not if they make money from the gullible.

Yaro, who claims the sales pages DO work in his article If Long Sales Pages Work, Why Do You Hate Them So Much? (even though most the internet doesn’t use them) doesn’t seem to mind (emphasis is his):

Every single time I’ve sent out a link to a product that uses a long sales page or landing page inevitably a few people leave comments complaining about the use of such ‘annoying’ pages…

but I’m always happy when I sell over $1400 from one blog article.

That is a TEXTBOOK example of filtering out the intelligent normal people who are getting annoyed and keeping the ones who will buy from a single sales page around.

My posts annoy you? Too bad, they make me money. You can go away, I want to keep the ones who buy the nonsense.

Does it work for Yaro? You bet. Personally I think it hurts his reputation but that doesn’t matter to him, he’s creating a very profitable funnel of gullible people.

Unfortunately for the people buying the junk there are only so many gullible people to go around, and they’re one of them!

(sidenote: Yaro seems like a nice guy I’d like to meet sometime, I just don’t agree with him that long sales letters work for more than acting as a funnel for suckers)

Gullible People Only

That’s it. If you are into attracting gullible people to your site to promise them riches if they give you $97 then the long sales pages might be for you.

Otherwise for the rest of we’ll say your long sales pages can take a hike.