Geotargetting is showing ads to people based on their location. For example it would be best to show merchants from Germany to German people.

When you are doing paid search you can’t even set up an ad without setting your geotargetting options, however as publishers we have little to no control over who we show ads to.

There will be basic goetargetting in nofollowads.com so geotargetting will have a solution when released in the coming weeks.

Keyword Conversion Tracking is tracking what keywords lead to sales. Also occasionally tracked along with sales is info such as time of day and referrer.

When doing paid search most people would call you crazy not to track where the traffic is coming from and what keywords they are using to find you.

I don’t have a solution in the works for this.

Which leads me to ask, are we completely ignorant as publishers when it comes to geotargetting and keyword tracking? I would say I’ve been pretty ignorant the past years.

I talk about the topics more in the following video:

(Watch the video at youtube)