Certainly if you run around in the internet marketing circles you will run into the word niche quite often.

I was just watching a video over at Trust Marketing and somebody was pronouncing it neesh.

I pronounce it Nitch so the above video sounds weird to me and I’ve also seen people be corrected in videos for pronouncing it the way I do.

So what is the correct way to say niche? BOTH WAYS. According to this yahoo dictionary entry.

However they do list the nitch pronunciation first so I’m declaring that way, my way, the best ;-)

You may now return to your regularly scheduled broadcasts, and please pronounce the word niche like nitch.