I mentioned the other day I suck at tracking metrics in my mini website empire. Basically I track total daily earnings and moving average for my earnings, that’s about all.

LAME!

It’s fine to track totals if you aren’t tracking many “channels”, but once you reach 50-100 channels it is time to get a better tracking system.

It’s so bad: I had a site go down, long enough that Google had de-indexed the entire site, earnings dropped to 0, and I didn’t know it until I looked at the site one day by “chance” and saw it was dead.

Checking 100 income channels every day just isn’t possible so I’m thinking of breaking my empire down into Departments, sort of like a department store, and track things that way.

I’ll group all of my tech sites together, all my fitness sites together, all of my spam sites together, etc. Maybe develop 5 or 6 Departments and create some metrics for each, making things easier to manage.

Will this let me know when one site goes down for awhile so it doesn’t happen again? I will be able to notice a percentage loss for a department easier than for my entire network, so maybe.

I’ll also be able to identify what Departments are making me the most money, what departments are the quickest growing, what departments need some help, and maybe even create a ‘research’ department where I can throw new ideas at the wall.

Now comes the part of splitting my sites up and figuring out what to track. I’m thinking earnings, top keywords, ctr, and what else?