You would think that with gazillions of blogs there would be some general rule of thumb for what we should charge for advertising on our blogs. There isn’t, that I can find.

Some people charge by cost per click. That’s silly considering my visitors may only click a few times in the month but they are staring at the add day in and out every day.

Some people do an auction and value the ad at what people will pay. I think that is silly also. I’m not going to let the advertisers set the price on my blog.

Those are just two solutions, both of which aren’t very popular.

The current state of blog advertising

Most people just appear to wing it. Raise your prices and lower them until you find a spot you are happy with.

But what if we wanted to quantify our prices or create a metric for our advertising, what would it be?

For instance, it might be

-daily unique visitors

-average time on site

-origin of visitors

-% new readers

However I’m just guessing.

What Should We Charge For Blog Advertising?

How do you value your advertising space?

With gazillions of blogs already out there already, Is there any sort of “rule of thumb” to go by? Or are we still inventing the wheel?

Now go check out affiliate fortune cookies who has been talking about advertising metrics lately.